Personalized Demand Gen Solutions that will reach out to prospects who are in the market already researching or looking to buy a solution. All programs are customized as per your needs and requirements and the content that you are planning to promote. We target both buyers and influencers to ensure that we have all the people who are part of the decision-making cycle.
Does your sales team get the run-around, shuffling from contact to contact, to reach the decision-makers within a business? And when they reach those key individuals, do they know what encourages them to turn opportunities into results? Unfortunately, when this happens, your sales team wastes valuable time presenting powerful sales pitches to the wrong people. Furthermore, those sales pitches, if not targeted and aligned with the client’s needs, bring minimal results through maximum effort in client nurturing and relationship building. The good news is The Digital Funnel excels at account profiling.
Account profiling not only provides your sales team with B2B lead generation that includes decision makers’ names and contact information, but it also provides marketing intelligence giving your company the competitive advantage it needs to be on the cutting edge of sales. Having the right company information from account profiling gives your sales team the tools to build a focused and powerful sales pitch that speeds the client through the sales funnel.
The key to account profiling is intensive research to discover the data you need to design an effective sales funnel. This takes skill and time that your team could be using to do what they do best—close the deal. Let us do what we do best—perform account profiling research.
Our account profiling team uses a combination of online research and old-fashioned phone calls to develop accurate account data. We ask the right questions to gather all the information you need to know your prospects and clients, and we pass that intelligence on to you.
A map of the business structure with names, contact information, and background intelligence for the decision-makers in the target businesses.
Up-to-date data on the clients purchasing habits and needs including event-based purchases, up-selling and cross-selling opportunities, and the problems they face.
Current competitor contracts and suggestions on how to differentiate your product or services to better fit their needs.
Insights on how to move prospects through the sales funnel efficiently and with the desired results to get you the best ROI.
Company mergers and acquisitions, current projects, purchasing behaviors, industry pain points, future business plans and competitor presence.
A detailed map of their online presence including website and social media profiles, so you can put your leading generation marketing activities where they will see them.
Account profiling lets you dump generic sales pitches and replace them with well-designed targeted sales pitches that lead to conversions from your top clients and increased revenue for your business. With marketing intelligence, you can vastly speed up the time it takes to convert those high-valued prospects into loyal clients.
Give The Digital Funnel a call, so our team can design a custom-made profiling service for your B2B marketing demands.
Your team creates an amazing whitepaper, spending hours poring over the research, graphics, and word choice. They work diligently to get everything just right. You post it on your website and you’re impressed with the traffic it drives to the site, but then, just when your lead generation content is beginning to pay off, traffic starts to slow down. Of course, you can count on your white paper continuing to lift your SEO rating, but it is no longer bringing in new leads. Rather, you watch it sitting idly in hopes that someone new stumbles upon it.
You’ve seen this before. In fact, you may have many quality pieces of content sitting idly on your website right now. It’s not that the content is suddenly irrelevant. It’s that the content has lost its momentum. You can, however, give it another nudge. It’s time to implement content syndication.
Content Syndication involves republishing your content – articles, white papers, ebooks, on-demand webinars, videos to our targeted newsletter and gaining access to our exclusive invite-only audience. You gain access to a qualified and engaged audience that may have never reached your content if published solely on your website.
Content syndication can increase the number of qualified leads your sales team has to work with, but in order to do this, your efforts need to include:
After we have leads, we score them to determine which phase of the buyer’s journey, from awareness to transactional, the potential client is in. Your most successful leads, and the ones most likely to funnel quickly and efficiently through the sales process and lead to greater conversion rates, are those in the transactional phase.
Then we pass those leads on to your sales team where they can continue nurturing the lead sand converting them into clients. In the end, this B2B lead generation process saves your sales team valuable time and brings you a higher ROI.
Our discussions with you help us determine your desired outcome. We figure out whether you want to build traffic on your website, generate leads, or increase brand awareness. Then we implement content syndication practices using the best technology marketing techniques for your intended goals.
We take your target persona and publish your content directly to them through our newsletter. These contacts subscribe to our newsletter and expect to see content that is relevant to them.
Syndicating content at the right time is important. For example, for your website to be recognized as the original publisher, you need to post their first and wait for Google to index it on your website before you use content syndication. Additionally, you may have upcoming events such as a website launch that would benefit from content syndication. The Digital Funnel’s B2B lead generation services determines the best time to maximize the desired outcome of these events.
Our content syndication services check for rel=canonical and meta no index tags to make sure the repost links back to your original content. This tells Google to pass the ranking points back to your website. It also makes sure that your original content—not the syndicated version—appears in the search results.
We collect first party intent data within our audience to provide insight into what contacts are actively viewing. This allows us to promote your content to not only your target persona but contacts that are actively engaging with related content.
The Digital Funnel monitors the content syndication to make sure the links continue to lead back to your website. We also set up the proper filters including location, company size, and industry, for example, so that your piece is seen by the most likely prospects. We then track the content to determine which pieces and syndication partners bring the best results. Finally, we gather the leads and forward them to your sales team, so they can begin to nurture the contacts.
We also know that the more your content gets seen, the more leverage it creates for your business. Content syndication helps generate those leads with the lowest amount of hassle. The Digital Funnel makes content syndication easy. You simply connect with one of our expert content syndication representatives, set your goals, pick your content, and follow-up with the leads your content generates. We do the rest.
Not all roads lead to success. In fact, when it comes to B2B lead generation, Hubspot.com suggests that on average only 21 percent of leads convert. In other words, if your business requires a lot of new clients for success, and most businesses do, you’re going to have to travel down a many roads costing you lots of money and your sales team wasted time nurturing unqualified leads.
Your other option is to streamline your lead generation process using the most relevant tools and techniques to gets clients who are near or in the buying stage. At The Digital Funnel, we do your B2B lead generation for you using a variety of methods that do exactly this.
Of course, to get started, it’s up to you to contact a B2B lead generation agency like The Digital Funnel, but once you have done this, we take the lead making using our lead generation service simple and effective. In fact, you can sit back and wait while we work through the following phases:
Our discussions with you help us determine your desired outcome. We figure out whether you want to build traffic on your website, generate leads, or increase brand awareness. Then we implement content syndication practices using the best technology marketing techniques for your intended goals.
Our expert team takes what you are looking for and cross checks our audience. We then customize a campaign schedule to make sure your content is getting the highest engagement possible.
Through publishing your content directly to our audience, we are able to view and capture actions taken by your potential clients. We provide leads back that have actually downloaded your content to view. We score each lead to provide you with actionable data for you to effectively create a nurture campaign to convert your leads.
Every lead that is generated goes through an intensive lead qualification process.Our job is to make sure that you are getting contact information that is correct so that you and your sales team can effectively nurture and convert the leads.
After we have leads, we score them to determine which phase of the buyer’s journey, from awareness to transactional, the potential client is in. Your most successful leads, and the ones most likely to funnel quickly and efficiently through the sales process and lead to greater conversion rates, are those in the transactional phase.
Then we pass those leads on to your sales team where they can continue nurturing the leads and converting them into clients. In the end, this B2B lead generation process saves your sales team valuable time and brings you a higher ROI.
Contact us today to get started with our lead generation service.
Is your technology marketing strategy a cast your net and see what you catch approach? If so, your sales team is probably wasting valuable time and money trying to nurture numerous unqualified leads that produce little results. Not only is this method ineffective, but it also can become discouraging to a sales team that expends great effort with few wins.
Enter Account-Based Marketing (ABM). Account-Based Marketing eliminates the cast-your-net approach and replaces it with a lens that narrows your leads to accounts that not only fit your target customer profile but that are also ready to purchase, saving your sales team from spending time and money trying to nurture fruitless leads.
We do this by focusing on specified accounts that fit your criteria so that you can create tailor-made sales pitches to present to the key decision-makers within high-value firms. Not only does ABM include gathering information that targets key decision-makers, but it also identifies where they hang out online, their position in the purchase stage, and their current marketing strategies and campaigns so that you can create a sales approach that aligns with your target account’s needs.
The ability to build a closer and more effective relationship between your sales and marketing teams to create a smoother flow in the conversion process.
A streamlined use of your marketing budget. No longer will your company waste hours and money attempting to convert unqualified leads who will never purchase your product or service.
Because Account-Based Marketing is so successful, you increase your sales team’s motivation with wins rather than discourage them with useless and ineffective cold calling.
By starting the sales process at a later stage in the buyer’s journey, after they have decided to purchase rather than when they are still realizing that there is a problem, you can create a more efficient sales cycle.
Increase consumer trust by dumping the shady hard sale approach.
After we have leads, we score them to determine which phase of the buyer’s journey, from awareness to transactional, the potential client is in. Your most successful leads, and the ones most likely to funnel quickly and efficiently through the sales process and lead to greater conversion rates, are those in the transactional phase.
Then we pass those leads on to your sales team where they can continue nurturing the leads and converting them into clients. In the end, this B2B lead generation process saves your sales team valuable time and brings you a higher ROI.
Our B2B lead generation services are custom designed for your marketing and sales needs. If you need industry data, we can find it. If you need B2B lead generation, we can build it. If you need content distribution, we can circulate it. Whatever your B2B demand generation needs, The Digital Funnel has you covered.
